90 Minute Pack
Football fans love chips. And chips are essential to get through the highs and lows of a match. The only problem? No pack ever lasts the full 90 minutes. We changed that. With the “90-Minute Pack”, created for the Euro Cup, fans can finally enjoy their favourite snack from kickoff to the final whistle.
Partner: Jacqueline Rufener
Art Directon: Luigi Vitiello
Agency: Jung von Matt