Tags Against Crime
“Tags Against Crime” is a fashion driven awareness initiative that uses washing tags on clothing to shine a spotlight on sexual violence and the urgent need to preserve evidence.
The campaign reminds people that after a sexual assault, clothing can hold crucial DNA traces and that keeping those garments unwashed can help secure justice.
While we cannot single handedly fix sexism or flaws in the justice system, we can help ensure that crucial evidence isn’t lost and help shift the conversation in fashion and culture around survivors of sexual assault.
More designers have joined the movement. Want to take part?
Download the Tags Against Crime tag for free.
Partner: Jacqueline Rufener
Art Direction: Luigi Vitiello
Agency: Jung von Matt
Production: Navada
Director: Wero Rodowicz
Photography: Cyrill Matter